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How to turn customer data requests into revenue

How to turn customer data requests into revenue

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May 14, 2024
Read time
12 mins
Data and analytics teams at most SaaS companies field a steady stream of requests from customers who need access to data that the platform doesn’t provide.

In recent years, industry leaders like Stripe, Gong, LogRocket, and Zuora have successfully launched data sharing features. These features go by a wide range of names, including Data Pipeline, Streaming Export, and Data Warehouse Connector. However, they all serve the same purpose: making select customer data contained in SaaS platforms available within the customer’s internal data platform.

When SaaS companies add data sharing, customers get better access to the data they need, and platforms get a new revenue stream that can expand ACV by as much as 30%.